Tourism activates a refreshing campaign in Distrito Centro, in the middle of the heat wave, which will be seen by 2 million people per day.
Half of the domestic airline seats this summer depart from Barajas
Marlene Figueroa: “We call the attention of the capital of Spain to promote employment and the economy on our island”.
Fuerteventura’s beaches and the coolness of its endless shores acquire this July a very powerful meaning on the torrid asphalt of Madrid. The Tourist Board of Fuerteventura appeals to the ‘survival instinct’ of the national market, in the heat wave, with an intense campaign (2 million daily impacts) in the buses that run through the Central District of Madrid.
The Councillor for Tourism of the Cabildo of Fuerteventura, Marlene Figueroa, notes that the success of a well-planned campaign is multiplied when you have the gift of opportunity. “The heat wave that plagues these days the Peninsula is our best claim for a timely campaign that puts the counterpoint with refreshing beaches”.
With this campaign in 25 urban buses of the Municipal Transport Company of Madrid (EMT), which during this month change their traditional red color to bathe in the turquoise blue that identifies the sea of Fuerteventura, “we call the attention of the capital of Spain and national tourism to promote employment and the economy on our island”.
In this sense, the official data of Promotur Canarias show a strong increase of 17.6 percent of the air connectivity with the Peninsula during the current summer season, which means an offer of 333,140 seats. Of these, half come from the different terminals of Madrid Barajas airport.
In addition, Promotur Canarias estimates that the average expenditure of the peninsular tourist in destination is 159.4 euros per day. An expense that has a direct impact on the local economies of Fuerteventura and generates jobs.
The campaign, which began yesterday, July 1, and will continue to roll through the main roads of Madrid until the end of the month, will have a global impact of approximately 60 million people, including public transport users, private vehicle users circulating in the Central District, residents and workers in this area of the capital and, most notably, the thousands of visitors who pass through the center of Madrid every day.
This bold promotion by the Fuerteventura Tourist Board on EMT buses, just at the beginning of the heat wave season on the mainland, is part of the tourism promotion policy led by Councilor Marlene Figueroa.
