In August, Tourism carries out professional actions in Helsinki, Stockholm and Copenhagen to bring a quiet tourism that seeks a quality service and a sustainable natural environment.
Marlene Figueroa: “The Scandinavian countries are a strategic objective, as are maintaining the domestic market and regular connections with Madrid, Seville, Malaga and Barcelona”.
Tourism has begun to implement a work plan for the last part of the year that focuses on two strategic objectives, the Scandinavian countries and the domestic market, in addition to the usual appointment in London with the World Travel Market and other sectors. The importance of these objectives is its ability to influence in improving the quality of life in Fuerteventura.
The Councillor for Tourism of the Cabildo of Fuerteventura, Marlene Figueroa, explains that “the Scandinavian countries are a strategic target for Fuerteventura because their spending power and the types of services they demand and their quality, in both cases above the average tourist, are a boost for the sector on the island”.
“Regaining the confidence of the Scandinavian markets sends a positive message to future customers and professionals in the hotel and catering industry in Majorca,” says Marlene Figueroa.
The roadmap of Tourism to recover the Scandinavian market takes advantage of sales peaks that occur in August in Finland, Sweden, Denmark and Norway to present in situ our offer. These professional meetings will take place over the coming weeks in Helsinki, Stockholm and Copenhagen by the hand of the embassies of Spain and with the participation of several hotel chains on the island and Oasis Wildlife Fuerteventura.
It should be recalled that the average daily expenditure at destination, excluding flight, of a Finnish tourist is 158 euros, that of a Swedish tourist is 128.3 euros and that of a Norwegian tourist is 108.3 euros. In addition, during these professional days in the Scandinavian market will be put in value the regular flights from Copenhagen (Denmark) to Fuerteventura that will begin in November 2025 with the airline SAS.
Domestic market and regular connections
The second strategic objective set by Tourism for this final stretch of 2025 is to consolidate the domestic market and thus ensure regular air connections between Fuerteventura and the main cities on the mainland.
“For Fuerteventura, achieving a new regular and direct connection with another point of Spain means having a bridge open to the arrival of visitors, but it also means that the majoreros and majoreras have that same bridge to leave and connect non-stop to the rest of the country,” says the Minister of Tourism, Marlene Figueroa.
For this reason, the professional conferences scheduled for September in Madrid, Seville, Malaga and Barcelona have a double value: the economic value, due to the influx of tourists; and the social value, by providing residents with means of connection with the outside world of the island.
“Regular and direct air connectivity with the mainland is strategic for Fuerteventura to compensate the double insularity,” says Marlene Figueroa, “and to ensure an economically superior customer profile to the standards of charter or package tours.”
Therefore, in September there will be professional actions in Madrid, Seville, Malaga and Barcelona in collaboration with eight hotel chains on the island and the special participation of ‘partners’ as Iberia Express, Vueling and Viajes El Corte Inglés. This will strengthen regular air connectivity with all these cities to Fuerteventura and motivate sales for the winter season 2025/26.Other relevant professional events in the August-December 2025 Tourism calendar are the Distinguished Tourism Gala to be held in Antigua on September 27, the International Golf Travel Market (IGTM) in Cannes to be held in late October, the World Travel Market in London in early November and the IBTM in Barcelona (leading event for the meetings, incentives, conferences and events industry, MICE) in late November.
